Jennifer Lopez - On The Floor ft. Pitbull (Music Video)
The music video for "On the Floor" was filmed over the weekend of January 22/23, 2011, with TAJ Stansberry as the director and Frank Gatson serving as choreographer. Jennifer Lopez told MTV News that for the video she was holding an open casting call to find club kids. "[We want] those kids who go to the club and they dance all night and that's all they care about? It's just about having a good time, getting all sweaty, and it's all about the music and leaving it on the dance floor. I don't want to say what the video is, but that's the type of dancers. We're doing a big casting call..." Pitbull will appear in the video. He commented on his approach to filming music videos for dance songs like "On the Floor". He said "When you got these big, big house records or club records that are very global, I try to come in on what I was raised on, what I'm a fan of, which is just spitting hard." Meanwhile Gatson said that Jennifer Lopez wanted a post-2AM Los Angeles club vibe for the video.
Music Video Jennifer Lopez - On The Floor ft. Pitbull